Residential Adoption and Willingness to Pay for Active and Passive Cooling Solutions: Comparative Insights from Belgium and Vietnam PhD Nguyen Lan Thanh

Residential Adoption and Willingness to Pay for Active and Passive Cooling Solutions: Comparative Insights from Belgium and Vietnam.

This research explores the economic and psychological drivers behind the adoption and willingness to pay (WTP) for active and passive cooling systems in Belgium and Vietnam. It seeks to address the growing global demand for energy-efficient cooling technologies by assessing the factors influencing consumer behaviour and adoption patterns in developed and developing country contexts. The first objective focuses on understanding the economic incentives and environmental concerns that drive WTP for cooling systems. By evaluating WTP across different demographic groups, the study will contribute to the literature on energy efficiency and consumer behaviour, utilising models such as life-cycle cost-benefit analysis and contingent valuation methods. The second objective applies behavioural frameworks such as the Theory of Planned Behaviour (TPB) and the diffusion of innovation model to examine the psychological motivators behind the adoption of cooling systems. This involves analysing factors such as attitudes, subjective norms, and perceived behavioural control, providing a comprehensive understanding of the drivers of adoption. The third objective is to compare the current state of implementation of cooling systems in Vietnam and Belgium. The research will analyse the socio-economic and environmental factors influencing adoption in these contrasting regions, providing insights into the challenges and opportunities for promoting energy-efficient technologies. This multi-phase research project will involve a literature review, survey development, data analysis, and contextual comparison to produce policy recommendations to enhance the adoption of energy-efficient cooling technologies.