Challenge number 3: Extend the duration of use (SLOW DOWN THE LOOP)

The establishment of a more circular economy is not just a matter for engineers or geologists. It will only be really relevant if we slow down the consumption loop. Whether Baron Bic likes it or not, the very idea of throwing away a ballpoint pen after use is totally incongruous. We must find a relationship with the object that encourages us to preserve, repair and reuse it as much as possible. The poorest economies offer many exemplary lessons in this regard. Zero waste is not a slogan but a reality.

n this perspective, it is clear that new business models must be supported, whether they are inspired by the economics of functionality or whether they encourage manufacturers to grant extended warranties on their products. We will legitimately have to worry about the brake on technological innovation that this could induce, but there must surely be a reasonable path between stagnation and futile progress. However, it will require a Copernican revolution in the culture of consumerism and excessive marketing.

The technological evolution of lighting technology over the last few decades is indisputable
in terms of functionality, but questionable in terms of
the necessary metal resources and the non-recyclability of the products.